Cash flow forecast
How Do I Know If I'll Have Enough Cash Next Month?
The cash crunch that hurts is the one you never saw coming. This simple 15-minute Monday habit spots it weeks ahead, while you still have time to do something about it.
The short answer
Make a simple 13-week cash flow forecast. Write down the cash you have today, the money you expect to come in each week and the bills going out, then carry the balance forward. The lowest week on that list tells you whether you'll have enough, and how much warning you have if you won't.
Quick test. How much is in your business bank account right now? Most owners can answer that one to the dollar.
Now, how much will be in there six weeks from today? If your answer was a shrug, a nervous laugh or "depends who pays me," you're in very good company.
It isn't your fault. Your accounting software is great at telling you what already happened. It won't warn you that payroll, rent and a tax bill are about to show up in the same slow week, like three relatives who all "just happened to be in town."
A cash flow forecast will. And no, you don't need an accounting degree to build one.
Sound familiar?
Picture Maria, who owns a busy hair salon. Every chair is booked, the reviews are great and her P&L says she's making money. Then one Tuesday she opens the bank app to run payroll and her stomach drops. Nothing went wrong, exactly. A quarterly tax payment, a big product order and payroll just landed in the same week, and she never saw it coming.
What is a cash flow forecast? (In plain English)
It's a list of the money coming into your business and the money going out, week by week, for the next few months. That's it. If you've ever planned a household budget on the back of an envelope, you've already built a baby version of one.
It only counts real money that moves in or out of your bank account, like:
• Customer payments and deposits
• Payroll
• Rent and utilities
• Supplier and inventory bills
• Loan and credit card payments
• Taxes
It skips accounting stuff like depreciation, because that never moves a single real dollar. If you read our post on why profitable businesses run short on cash, this is the tool that catches that problem before it bites.
How to build one in about an hour
Grab a spreadsheet (a notepad works too), your bank app and a coffee. Then:
1. Write down today's cash. Use the real number in your business account, not what the P&L says you "made."
2. List what's coming in each week. Open invoices by their due dates, plus regular sales you can count on. If a customer always pays three weeks late, put their money three weeks late. Be the realist here, not the optimist.
3. List what's going out each week. Payroll, rent, suppliers, loan payments, card payments, insurance, taxes. Simple rule: if it has a due date, it goes on the list.
4. Do the math. Starting cash, plus money in, minus money out, equals ending cash. That ending number becomes next week's starting cash.
5. Circle the lowest week. That's the one that can hurt you, so that's the one to watch.
An example forecast. Everything looks fine until week 7, when quarterly taxes hit during a slow stretch and the balance drops to $6,000.
Tip: Don't aim for perfect. A forecast that's roughly right and updated every week beats a beautiful one you built once and never opened again.
Why 13 weeks and not a full year?
Thirteen weeks is one quarter, about three months. It's the sweet spot:
• Long enough to catch the stuff that only shows up now and then, like quarterly taxes, insurance renewals or your slow season
• Short enough that your numbers are still real, not wishful thinking
A full-year forecast is mostly guesswork. Only looking at next week is like checking the weather by looking out the window: accurate, but not much help for planning.
The week your forecast warns you about
Here's the same example as a chart. Back in week 1, the owner can already see that week 7 is going to be tight.
Ending cash each week, against the $20,000 cushion this owner wants to keep.
That's six weeks of warning. And six weeks gives you options:
• Chase a big invoice before it's late
• Ask a supplier to move a payment
• Push a purchase back a month
• Line up working capital while it's still a calm decision
Without a forecast, you find out on the day. And on the day, your only real option is panic.
Your 15-minute Monday money check
A forecast only works if it stays fresh. The easiest habit: every Monday morning, before the phone starts ringing, update these five numbers.
Then swap last week's guesses for what actually happened and add one new week at the end, so you're always looking 13 weeks ahead. Most Mondays it's quick and a little boring. Boring is exactly what you want from your cash.
Back to Maria
Say Maria starts doing the Monday check. Six weeks out, her forecast shows a tight week right when her quarterly taxes are due. So instead of a panicked Tuesday, she calls two clients about open invoices, moves her next product order back a couple of weeks and sets a little extra aside. When that week finally shows up, it's just another week.
What to do when your forecast shows a dip
Start with the free fixes, roughly in this order:
Chase the big invoices first. One phone call about a large overdue invoice can do more than a month of cutting back on coffee pods.
Talk to your suppliers early. Asking to move a payment two weeks goes a lot better a month ahead than on the day it's due. Suppliers enjoy surprises about as much as you do.
Push back what can wait. New equipment, extra inventory and that office makeover can usually wait a month without anyone noticing.
Plan the bridge if you still need one. If there's still a gap after all that, working capital can cover it. Set up weeks ahead and sized to the gap, it's a business decision, not an emergency.
Quick answers
What is a cash flow forecast?
A week-by-week estimate of how much cash will be in your business account. You list the money you expect to come in and the bills you expect to pay, then carry the balance forward.
What is a 13-week cash flow forecast?
A cash flow forecast that covers the next 13 weeks, or one quarter. It's long enough to catch quarterly bills and slow seasons, and short enough to stay accurate.
How much cash reserve should a business have?
It depends on how steady your income is and how big your fixed bills are. A practical starting point is your forecast: find your lowest projected week and keep enough cushion that it never gets close to zero. Your accountant can help you pick a number that fits your business.
How do I calculate cash runway?
Take the cash you have and divide it by how much more you spend than you bring in each week or month. The answer is how long your cash would last if nothing changed. If you bring in more than you spend, runway isn't your problem. Timing is, and that's exactly what a forecast shows.
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